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Top 10 Things to Know in the Industry (June 2021)
- The whole industry has adopted virtual component and virtual/hybrid events are here to stay in the future
- Hybrid events expected to double in 2021
- The majority of organizations are moving forward with in-person meetings and events
- Venue location is essential as it drives the attendees’ decision to attend
- Consider adding virtual components to turn your event into a Hybrid event
- Contracts
- Review and negotiate venue and AV contract before signing
- Avoid hidden costs
- Restrictions on meeting in-person
- While most states in the United States have eased up on meeting restrictions, requirements are vary based on locations and venues.
- International travel restrictions
- Utilize technologies to help make your event better
- Create an innovative event experience
- Increase networking efficiency and engage with attendees
- Data reports
- Event production is as important as the content
- Smooth out glitches in the broadcasting
- Full events management and pre-event rehearsals
- Knowing the difference between virtual meeting software and virtual platform
- Virtual meeting software is a video and audio conference application such as Zoom, Microsoft Teams, Google Meet, etc.
- A virtual platform is a software solution for the full management of virtual/hybrid events. It has a landing page, schedule, registrations, allow 3rd party applications plug-ins, and some even have virtual booths, marketplace, etc.
- Manage your costs and risks for the event
- Needs vs. wants
- Pricing increase in AV, virtual platforms, etc.
- Pros of Hybrid events
- An alternative for attendees who are not ready to travel, especially the global attendees
- All the content are prepared to be on-demand for people who missed the live event
- Upgraded functions and new options for virtual platform customizations
- Data reports on attendee usage, attendance, surveys, and event satisfaction
- Cons of Hybrid events
- It’s an additional cost to the in-person event
- It takes time to build out the platform and the platform cost doesn’t include the content build
- Virtual platforms are raising their price, and it will be more expensive than 2020
- Some platforms are not accessible in Russia or China
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